Undergraduate programme · Application-oriented
Tourism and Travel Service Management
Digital Marketing & Digital Business
Provides in-depth knowledge of management and modern digital communications and marketing strategy.
Quick facts
Programme information
Program code
7220204
Level
Bachelor's degree
FORMAT
Distance learning
DEGREE
Bachelor's degree awarded by Phu Xuan University
DURATION
9 semesters
CREDIT LOAD
126 credits
Excludes Physical Education and National Defence and Security Education
LANGUAGE
Vietnamese and Chinese
TOTAL COURSES
54 modules
CURRICULUM FRAMEWORK
126 credits, organised by semester
The list below keeps the codes, names, credit numbers and elective conditions exactly as they appear in the source programme table.
Semester 1
63 courses in the source curriculum framework
LEARNING PATHWAY
9 semesters
See the featured courses and the number of credits presented by semester below.
Semester 1
Introduction to Chinese
14
credits
- Introduction to Careers
- Basic Information Technology Applications
- Phonetics – Writing System
Semester 2
Foundation
14
credits
- Foreign Language 1
- Applications of Artificial Intelligence
- Principles of Management
Semester 3
Foundation
14
credits
- Foreign Language 2
- Human Resource Management
- Strategic Management
Semester 4
Core Discipline
14
credits
- Marxist-Leninist Philosophy
- Foreign Language 3
- Economic and Business Statistics
Semester 5
Major Knowledge
14
credits
- Marketing Management
- Marketing Research
- Digital Marketing Content Management
Semester 6
Major Knowledge
14
credits
- Sales and Negotiation Skills
- Financial Management
- Data Analysis
Semester 7
Specialization
14
credits
- Digital Business
- E-commerce
- Specialization Elective Course
Semester 8
Advanced Specialization
14
credits
- Customer Relationship Management
- Brand Management
- Elective Course
Semester 9
Completion
18
credits
- Business Internship
- Graduation Thesis
After graduation
Career Opportunities
The positions below are kept as in the current program page content; they have not been cross-checked against the training program records.
Chinese translator or interpreter.
Assistant or secretary to executives and to Chinese and Taiwanese partners.
Chinese lecturer or teacher.
After graduation, learners can continue to a master's program in Vietnam or join postgraduate programs abroad.
Frequently asked questions
Key information
How many credits does the programme have?
126 accumulated credits.
How many semesters are in the study pathway?
The programme is arranged over 9 semesters (about 3 years).
How much is the tuition for this programme?
Tuition rate: 600.000đ/credit (~8.400.000đ/semester). Tuition is charged based on the actual number of credits registered. See the detailed fee schedule on the Admissions & Tuition page.
