Undergraduate programme · Application-oriented

Business Administration – Digital Communications & Marketing

Digital Marketing & Digital Business

Provides in-depth knowledge of management and modern digital communications and marketing strategy.

Quick facts

Programme information

Program code

7220204

Level

Bachelor's degree

FORMAT

Distance learning

DEGREE

Bachelor's degree awarded by Phu Xuan University

DURATION

9 semesters

CREDIT LOAD

126 credits

Excludes Physical Education and National Defence and Security Education

LANGUAGE

Vietnamese and Chinese

TOTAL COURSES

54 modules

CURRICULUM FRAMEWORK

126 credits, organised by semester

The list below keeps the codes, names, credit numbers and elective conditions exactly as they appear in the source programme table.

Semester 1

63 courses in the source curriculum framework

Semester 1
Course code	Course name	Credits
POL.7.01	Marxist-Leninist Philosophy Required	3
POL.7.02	Marxist-Leninist Political Economy Required	2
POL.7.03	Scientific Socialism Required	2
POL.7.04	Ho Chi Minh Thought Required	2
POL.7.05	History of the Communist Party of Vietnam Required	2
LAW.7.01	Introduction to Law Required	2
FOL.7.01	Foreign Language 1 Required	3
FOL.7.02	Foreign Language 2 Required	3
FOL.7.03	Foreign Language 3 Required	3
IDT.7.01	Introduction to Digital Technology Required	3
ORI.7.01	Introduction to the Profession Required	2
JSL.7.01	Job Search and Workplace Integration Skills Required	2
REM.7.01	Scientific Research Methods Required	2
EBS.7.01	Applied Marketing Required	3
ETS.7.01	Applying Artificial Intelligence Required	3
EBS.7.02	Sales and Negotiation Skills in Business Required	3
ESS.7.01	Self-Management Required	3
EBS.7.03	Innovative Entrepreneurship Required	3
BUA.7.23	Economics Required	3
BUA.7.03	Business Law Compulsory	2
BUA.7.21	Principles of Management Compulsory	3
BUA.7.05	Economic and Business Statistics Compulsory	3
BUA.7.06	Data Analysis Compulsory	3
BUA.7.25	Consumer Behavior Compulsory	3
BUA.7.26	Human Resource Management Compulsory	3
BUA.7.09	Marketing Management Compulsory	2
BUA.7.10	Strategic Management Compulsory	3
BUA.7.11	Financial Management Compulsory	2
BUA.7.12	Customer Relationship Management Compulsory	2
BUA.7.13	English for Specific Purposes Compulsory	3
BUA.7.20	Brand Management Compulsory	3
BUA.7.14	Enterprises and Enterprise Operations Elective	3
BUA.7.16	Project Management Elective	3
IMT.7.02	Production Management Elective	3
IMT.7.03	Quality Management Elective	3
BUA.7.19	Business Environment Elective	3
BUA.7.17	Technology Management Elective	3
BUA.7.24	Logistics and Supply Chain Management Elective	3
DMC.7.01	Marketing Research Compulsory	3
DMC.7.12	Digital Marketing Content Management Required	3
DBA.7.01	Digital Business Required	3
DBA.7.05	E-commerce Required	3
DMC.7.04	Digital Media Crisis Management Elective	3
DMC.7.05	Digital Communication in Business Elective	3
DMC.7.11	Event Management Elective	3
DMC.7.06	Public Relations Elective	3
DMC.7.09	Digital Marketing Elective	3
DMC.7.10	Multimedia Communication Elective	3
DMC.7.03	Integrated Marketing Communications Elective	3
DMC.7.07	Marketing Analytics Elective	3
DBA.7.07	Artificial Intelligence in Digital Marketing Elective	3
DBA.7.08	Electronic Payment Elective	3
DBA.7.03	Artificial Intelligence in Digital Business Elective	3
DBA.7.02	Web Management Elective	3
DBA.7.09	Change Management Elective	3
DBA.7.10	Supply Chain Management in the Digital Environment Elective	3
DBA.7.04	Database Management Elective	3
BUA.7.21	Business Internship Required	9
BUA.7.22	Graduation Thesis Required	9
DSE.7.01	National Defense and Security Education Non-credit	3
PHE.7.01	Physical Education 1 Non-credit	1
PHE.7.02	Physical Education 2 Non-credit	1
PHE.7.03	Physical Education 3 Non-credit	1

LEARNING PATHWAY

9 semesters

See the featured courses and the number of credits presented by semester below.

Semester 1

Introduction to Chinese

credits

Introduction to Careers
Basic Information Technology Applications
Phonetics – Writing System

Semester 2

Foundation

credits

Ngoại ngữ 1
Ứng dụng trí tuệ nhân tạo
Quản trị học

Semester 3

Foundation

credits

Ngoại ngữ 2
Quản trị nguồn nhân lực
Quản trị chiến lược

Semester 4

Core Discipline

credits

Triết học Mác-Lênin
Ngoại ngữ 3
Thống kê kinh tế và kinh doanh

Semester 5

Major Knowledge

credits

Quản trị marketing
Nghiên cứu marketing
Quản trị nội dung marketing số

Semester 6

Major Knowledge

credits

Kỹ năng bán hàng và đàm phán
Quản trị tài chính
Phân tích dữ liệu

Semester 7

Specialization

credits

Kinh doanh số
Thương mại điện tử
Học phần tự chọn định hướng

Semester 8

Advanced Specialization

credits

Quản trị quan hệ khách hàng
Quản trị thương hiệu
Học phần tự chọn

Semester 9

Completion

credits

Thực tập doanh nghiệp
Khóa luận tốt nghiệp

After graduation

Career Opportunities

The positions below are kept as in the current program page content; they have not been cross-checked against the training program records.

Chinese translator or interpreter.
Assistant or secretary to executives and to Chinese and Taiwanese partners.
Chinese lecturer or teacher.

After graduation, learners can continue to a master's program in Vietnam or join postgraduate programs abroad.

Frequently asked questions

Key information

How many credits does the programme have?

126 accumulated credits.

How many semesters are in the study pathway?

The programme is arranged over 9 semesters (about 3 years).

How much is the tuition for this programme?

Tuition rate: 600.000đ/credit (~8.400.000đ/semester). Tuition is charged based on the actual number of credits registered. See the detailed fee schedule on the Admissions & Tuition page.