Undergraduate programme · Application-oriented

English Language

Digital Marketing & Digital Business

Provides in-depth knowledge of management and modern digital communications and marketing strategy.

Apply for admission

Quick facts

Programme information

Program code

7220204

Level

Bachelor's degree

FORMAT

Distance learning

DEGREE

Bachelor's degree awarded by Phu Xuan University

DURATION

9 semesters

CREDIT LOAD

126 credits

Excludes Physical Education and National Defence and Security Education

LANGUAGE

Vietnamese and Chinese

TOTAL COURSES

54 modules

CURRICULUM FRAMEWORK

126 credits, organised by semester

The list below keeps the codes, names, credit numbers and elective conditions exactly as they appear in the source programme table.

Semester 1

63 courses in the source curriculum framework
Semester 1
Course codeCourse nameCredits
POL.7.01

Marxist-Leninist Philosophy

Compulsory

3
POL.7.02

Marxist-Leninist Political Economy

Compulsory

2
POL.7.03

Scientific Socialism

Compulsory

2
POL.7.04

Ho Chi Minh Thought

Compulsory

2
POL.7.05

History of the Communist Party of Vietnam

Compulsory

2
LAW.7.01

Introduction to Law

Compulsory

2
FOL.7.01

Foreign Language 1

Compulsory

3
FOL.7.02

Foreign Language 2

Compulsory

3
FOL.7.03

Foreign Language 3

Compulsory

3
BIT.7.01

Basic Information Technology Applications

Compulsory

3
ORI.7.01

Introduction to the Profession

Compulsory

2
JSL.7.01

Job Search and Workplace Integration Skills

Compulsory

2
REM.7.01

Scientific Research Methods

Compulsory

2
EBS.7.01

Applied Marketing

Compulsory

3
ETS.7.01

Applications of Artificial Intelligence

Compulsory

3
EBS.7.02

Sales and Negotiation Skills in Business

Compulsory

3
ESS.7.01

Self-Management

Compulsory

3
EBS.7.03

Innovative Entrepreneurship

Compulsory

3
INT.7.01

Fundamentals of Programming

Compulsory

3
INT.7.02

Object-Oriented Programming

Compulsory

3
INT.7.03

Network Administration

Required

4
INT.7.04

Database Analysis and Design

Required

4
DIG.7.01

Fundamentals of Graphic Design

Elective

3
DIG.7.02

Principles of Form Creation

Elective

3
DIG.7.06

Design Thinking

Elective

3
INT.7.05

Python Programming Language

Elective

3
INT.7.06

C# Programming Language

Elective

3
INT.7.07

C/C++ Programming Language

Elective

3
DIG.7.09

Image Design and Processing

Required

3
DIG.7.10

Fine Art Drawing 1

Required

3
DIG.7.11

Fine Art Drawing 2

Required

3
DIG.7.12

Typography

Required

3
DIG.7.08

History of Design

Required

3
DIG.7.14

Advertising Techniques

Elective

3
DIG.7.15

Photo Graphics

Elective

3
DIG.7.05

Technical Drawing

Elective

3
DIG.7.16

AI Applications in Graphic Design

Required

3
DIG.7.17

Website Interface Design

Required

3
DIG.7.18

2D Game Graphic Design

Required

3
DIG.7.19

3D Game Model Design

Required

3
DIG.7.20

Character Design

Required

3
DIG.7.21

Film Processing

Required

3
DIG.7.22

Brand Identity System Design

Required

3
DIG.7.04

Scriptwriting

Elective

3
DIG.7.13

Sculpture

Elective

3
DIG.7.23

Graphic Design

Elective

3
DIG.7.24

Illustration

Elective

3
DIG.7.25

3D Motion Graphics Design

Elective

3
IND.7.30

Business Internship

Required

9
IND.7.31

Graduation Thesis

Required

9

LEARNING PATHWAY

9 semesters

See the featured courses and the number of credits presented by semester below.

Semester 1

Introduction to Chinese

13

credits

  • Introduction to Careers
  • Basic Information Technology Applications
  • Phonetics – Writing System

Semester 2

Foundation

15

credits

  • Foreign Language 1
  • Applications of Artificial Intelligence
  • Principles of Management

Semester 3

Foundation

11

credits

  • Foreign Language 2
  • Human Resource Management
  • Strategic Management

Semester 4

Core Discipline

15

credits

  • Marxist-Leninist Philosophy
  • Foreign Language 3
  • Economic and Business Statistics

Semester 5

Major Knowledge

14

credits

  • Marketing Management
  • Marketing Research
  • Digital Marketing Content Management

Semester 6

Major Knowledge

14

credits

  • Sales and Negotiation Skills
  • Financial Management
  • Data Analysis

Semester 7

Specialization

16

credits

  • Digital Business
  • E-commerce
  • Specialization Elective Course

Semester 8

Advanced Specialization

13

credits

  • Customer Relationship Management
  • Brand Management
  • Elective Course

Semester 9

Completion

15

credits

  • Business Internship
  • Graduation Thesis

After graduation

Career Opportunities

The positions below are kept as in the current program page content; they have not been cross-checked against the training program records.

  • Chinese translator or interpreter.

  • Assistant or secretary to executives and to Chinese and Taiwanese partners.

  • Chinese lecturer or teacher.

After graduation, learners can continue to a master's program in Vietnam or join postgraduate programs abroad.

Frequently asked questions

Key information

How many credits does the programme have?

126 accumulated credits.

How many semesters are in the study pathway?

The programme is arranged over 9 semesters (about 3 years).

How much is the tuition for this programme?

Tuition rate: 600.000đ/credit (~8.400.000đ/semester). Tuition is charged based on the actual number of credits registered. See the detailed fee schedule on the Admissions & Tuition page.